Car Dealers and the Internet
“Car Dealers and the Internet – they just aren’t getting it”, or “How Can Car Dealers Improve Their Websites”
Warning, this article may hurt some of you but it’s about time someone was honest with you. Maybe people have been honest with you about this in the past and you just don’t care…we’re really not saying anything you don’t already know.
Dealers and the Internet – they just aren’t getting it
We’ve been listening to feedback from Car Dealers and Internet Sales Professionals for over a year now. วัยรุ่นไทย What we’ve realized is that the dealers are not performing at par with what we think their websites should be doing for them. Probably the most notable example of a website having an inadequate pop up window, or not having a visible contact form, or not having an obvious way to contact the dealer was on Edmunds.com. While you may not think this is a big deal, trust us, it’s pretty big deal.
We contacted various dealers and asked them specific questions about various aspects of their website and what they felt about certain aspects of the quality of their website. The most common issues were bad digital spectrum, crappy landing page design, and not having a wow page for search engine results.
When we asked dealers specific questions about their website, they told us that they didn’t know, and didn’t care. They thought that the questions were silly, and that the subject wasn’t serious enough to warrant the effort to research. We were wrong.
After months of research, we created a shortlist of 20 dealers in all of the US and Canada who had LESS than 26% sequential traffic, and had updated their sites within the last 30 days. หีแฉะ These dealers had at least one category page and one featured dealer.
Of the 20 sites, 7 have at least one of these 7 criteria and are in our top 25.
As you can see the quality of a dealer’s site isn’t as important as you think.
Car Dealers and the Internet – they just aren’t getting it
Take a look at the keywords in Google’s and Yahoo’s search bars and you’ll see they areranking for every one of the 25 key words separately. There’s no way that a dealer can build a site that has all of these featured dealers and pricing information and not have at least one key word in every page on the site.
This is the same exact reason we do keyword research and have top 25 keyword lists for our sites. เด็กไทยใจแตก To build a great site and have great localized traffic you must:
As you can see, keyword research is more than just buying more space on search engines. Keywords in themselves are not enough to get huge traffic.
But to get huge traffic you must have a great site in the first place.
Keywords in articles and ads do not work
Content creation for classified sites is Nope
If you’re looking for terms that are remembered, used and abused, then perhaps you should go AWOL from search engine optimization completely. As we mentioned earlier in this article, keyword research is more than just buying more space on search engines. ชนโรง What you do is put keywords at the top of your page and constantly be updating your page with fresh, unique, relevant and unique terms. This is a proven strategy that is the best way to drive traffic to your site.
Emphasize your classified offering in digital magazine
With regard to classifieds, the key to success is creating a great classified ad. This is similar to traditional newspaper classifieds. You should always have a section of 6-10 terms highlighted on your page in various conditions and topics around your area.
For example, if you live in a large suburb, you might write your classified ad about local activities and services. If you live in the downtown area and have a lot of office appointments, you might write the ad about local businesses and services.
I’m sure you’re thinking that this is a lot of extra work and you’re totally welcome to take this route, but the benefits are enormous. First of all, a huge percentage of your visitors will arrive without a clue about what you’re promoting. อะนิเมะ If you have different topics covered in different sections, your leads will be unable to form a category and will be unable to search for your car.
But if you work on a smaller scale on classifieds, you’ll find that your leads can become customers.
Finally, forms of advertising you should not discount are newspapers, websites, personal ads, etc. If you put a classified ad in one of the local papers, you’re guaranteed an influx of people coming to your website and 345 more making 187 sales from your ad. So when you take that extra step to put that impacts on your leads, you’re going to get the groceries in your little area delivered to your door step.